I’ve worked with creation since 2001. Even back then, I didn’t think it made any sense to talk about innovation only to deliver a creative project. It was necessary to innovate our approach towards the relation between work and personal life. If the world has changed, it was because of these professionals who thought about the direct relation that exists between people, design, arts, technology, communication and consumption.
That’s not the whole reason why I guide DUX Coworkers services towards experience design and interaction, but also because I believe at the potential of a service or product designed to have a good response as an investment and as a relationships’ strategy.
We believe in marketing’s relevance but do not live by it. That’s why we analyze the project beforehand and if our intelligence can’t satisfy your needs, we recommend you some of our partners that can be a Communication Agency specialized in communications campaigns, or Development Producers. In a cooperative and loyal manner we work together for a better experience.
“OUR BUSINESS MODEL IS BASED ON HIGH STANDARDS OF USER EXPERIENCE SERVICES: INVESTIGATION, CONCEPTION AND PROTOTYPE, PERFORMANCE AND TESTS TO DIFFERENT PLATFORMS SUCH AS DESKTOP, TABLETS, SMARTPHONES, PRODUCTS AND OBJECTS, INCLUDING URBAN SPACES, SHOWCASE AND INTERNAL ENVIRONMENTS.”
DUXcoworkers’ workplace is also innovative. Our coworkers are the ones who need to be involved with human aspect the most, that’s why they’re not limited by a physical space or even country to explore references and behaviors. After a distance management and scheduled meetings at our head office on Rua Tucuna, São Paulo - Brazil, or using coworking spaces all around the world, our coworkers are able to manage their time more efficiently among work’s, families’, free time activities’, friends’, and community’s responsibilities. That’s what I call “Responsible Creation”.
The term “responsible” is used due to its inspiration being related to the equity importance of personal and professional responsibilities. Responsible because this system recognizes the importance of recognition professionally, and socially. Responsible because the ones who work with User Experience Design at DUX, must be aligned with the responsibilities that a good experience conception involve, not only to the projects’ deliverables, but also to the role of developing a product or service. After all, we are responsible for the way companies will acknowledge people’s desires.
“WE HAVE AN IMPORTANT ROLE ON HOW THESE PRODUCTS AND SERVICES MIGHT INTERFERE ON FUTURE GENERATIONS’ BEHAVIOR. THEREFORE, THE IMPORTANCE OF RESPONSIBLE AND CREATIVE INNOVATION ARE PART OF DUX COWORKERS’ DNA.”
I believe that developing projects is the most effective way to get close to people, and as UXers we have the responsibility of leaving a legacy to society.